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Doing Business in Brazil

Brazilian Organizations, Organizational Culture & Relationships - Confidence And Power


Summary: To offer students an insight into the Brazilian organizational scenario, considering both the companies included in the capitalist market and the evolution of the cooperative alternatives, underlying the central model of the so-called Solidary Economy. From the concepts of Power and Trust and the use of Social Network Analysis, the course draws attention to the formation of influence and power in these organizations and, therefore, reflects about the relations between people in the Brazilian profile. It offers subsidies for comparison with other forms of relationship and negotiation related to different places and cultures.

Duration: 40 hours, two hours per week, every Monday and Wednesday from 5:30 p.m to 6:30 p.m


Semester Schedule

First Theme: Business Organizations

01 – Introduction
06 – The formation of business organizations in Brazil
08 – The influence of regional culture on corporate organizational culture
13 – Study of the organizational culture of Brazilian companies– As pessoas nas organizações – The people in the organizations
20 – Holiday in São Bernado
22 – Contemporary Management in Brazil - I
27- Contemporary Management in Brazil - II
29 - Seminars I


Second Theme: Solidarity Economy Organizations

03 – Introduction
05 – Emergence of the Solidarity Economy
10 - The emergence of the Solidarity Economy in Brazil
12 - SENAES / Incubators
17 - The Solidarity enterprises in Brazil
24 - Cooperatism in Brazil and the World - Trends
26- Seminar II


Third Theme: Social Network Analysis

01 - Introduction
03 - The world in networks
15 - What are the SNA’s
17 - Use of SNA as an evidence instrument
22 - SNA quantitative indicators
24 - Sociograms
29- Practical research
31 - Seminars III

05 - Introduction
07 - Trust Study
12 - Study of Power
14 - SNA and Trust in companies
19 - SNA and the Relation of trust in joint ventures
21 - SNA and Power relations in companies
26 - SNA and the Relations of power in joint ventures
28- Seminars IV

03 - Comparative study of Brazilian business management vs. European management
05 - Study Seminar
10 - Closing and critical remarks for next semester: What lessons am I taking from here?


Evaluation Process

Participation and completion of reading and debriefing tasks: 40%

Research Seminar: Presentation about a subject worked on the course to be chosen by the students. Draw a parallel with the country of origin: 60%

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