Structure of the Program
Areas of Concentration
NEEDS TO BE TRANSLATED ENGLISH / PORTUGUESE
Concentration area: communication processes
The area focuses research on the structures and social communication processes, their socio-cultural relations and the multiple forms of communication in the context of media and technological innovations, as well as the strategies and communication practices of organizations in contemporary society.
Line 1 - media communication, processes and cultural practices Study of the processes taking place in the media ecosystem in its
structural dimensions and production flows, circulation and reception related to information and access to knowledge systems. Research cut out the communication and socio-cultural reality resulting from the practices developed in the context of the media, including its aesthetic, language, narrative and technological developments.
Line 2 - Institutional communication and marketing
Study of processes and institutional communication strategies, advertising and marketing in private and public organizations. Surveys include the management of communication skills, media and online networks, brands, responsible consumption, image and reputation of the organizations as well as the language aspects and speeches built from the interfaces between corporate communication and market from the perspective of sustainability and corporate governance.
Line 3 - Community Communication, citizenship and social development territories
Theoretical studies and communication processes established from the practices developed in the Community, an alternative framework and against hegemonic, in addition to local and regional media. the ication Comm is emphasized in its participatory aspects, the dynamics of informal education, popular culture, religious practices, the right to communication and diversity, public policy, social empowerment and the exercise of citizenship identity territories aimed at community and local development.
Research lines
NEEDS TO BE TRANSLATED ENGLISH / PORTUGUESE
Line 1 - media communication, processes and cultural practices
Study of the processes taking place in the media ecosystem in its structural dimensions and production flows, circulation and reception related to information and access to knowledge systems. Research cut out the communication and socio-cultural reality resulting from the practices developed in the context of the media, including its aesthetic, language, narrative and technological developments.
Line 2 - Institutional communication and marketing
Study of processes and institutional communication strategies, advertising and marketing in private and public organizations. Surveys include the management of communication skills, media and online networks, brands, responsible consumption, image and reputation of the organizations as well as the language aspects and speeches built from the interfaces between corporate communication and market from the perspective of sustainability and corporate governance.
Line 3 - Community Communication, citizenship and social development territories
Theoretical studies and communication processes established from the practices developed in the Community, an alternative framework and against hegemonic, in addition to local and regional media. communication is emphasized in its participatory aspects, the dynamics of informal education, popular culture, religious practices, the right to communication and diversity, public policy, social empowerment and the exercise of citizenship identity territories aimed at development Community and local.
